Innovate State: Jaime Schmidt, Founder & Investor, Schmidt's Naturals & Color Capital

Wed, October 20, 2021 6:00 PM - Wed, October 20, 2021 8:00 PM at Virtual and In-Person at the Entrepreneurship Lab

The Innovate State Speaker Series brings both emerging and accomplished Spartans back to campus for a fireside chat-style interview. These are stories of success, stories of failures, and stories of uncommon will—and you do not want to miss them.

Innovate State kicks off at 6 p.m. ET and are free to the community. Events will be offered in a hybrid format, offering attendance options in-person & virtually. Early registration is highly encouraged. 

About the Speaker: Jaime Schmidt, Founder & Investor, Schmidt's Naturals & Color Capital

Jaime Schmidt is an entrepreneur and the founder of Schmidt’s Naturals, a brand of natural personal care products that she started in her kitchen in Portland, Oregon in 2010. Jaime is known for modernizing natural personal care products, including the customer-favorite deodorant, and bringing them to the mainstream market. Under her leadership, Schmidt’s grew into a household name lining the shelves of retailers including Target, Costco, Whole Foods, Walmart and CVS across 30 countries. In 2017, Schmidt’s Naturals partnered with CPG giant Unilever, with Jaime continuing as the brand’s founder.

Jaime is the co-founder of Color Capital, an investment portfolio that specializes in the consumer product industry, retail and e-commerce, brand positioning, and M&A. She is the author of “Supermaker: Crafting Business on Your Own Terms,” a personalized guide on how to put your business on the map, turning your passion into profit. Later this year, Jaime will serve as a mentor on Going Public, a new original series debuting on Entrepreneur Media that allows viewers to invest in IPOs.


Graphic for SDG 8 Decent Work and Economic GrowthGraphic for SDG9 Innovation, Industry and InfrastructureGraphic for SDG 12 Responsible Consumption and Production

This event relates to U.N. Sustainable Development Goals 8, 9, and 12.